Stirista Offers Real-Time Consumer Locations, Devices, and IP Addresses

Identity data vendor Stirista has launched a new identity graph, OMNA, that is updated with real-time transaction data to track consumers’ devices, locations, and IP addresses.   The data can be appended to a company’s own customer files or used to target advertising.  Stirista’s strength is connected TV and over-the-top TV information.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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