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Stirista Offers Real-Time Consumer Locations, Devices, and IP Addresses

Identity data vendor Stirista has launched a new identity graph, OMNA, that is updated with real-time transaction data to track consumers’ devices, locations, and IP addresses.   The data can be appended to a company’s own customer files or used to target advertising.  Stirista’s strength is connected TV and over-the-top TV information.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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