Data- and identity-driven marketing platform Stirista has announced its new API Marketing Suite. Tools include a DSP+ API for CTV and display advertising campaign management, a Leads API for improved lead scoring and customer nurturing, and a Visits API to support multi-touch attribution. There are also opportunities for enhanced customer profile enrichment and firmographic insights.
Here’s more good news for GA4 users: MetaRouter just added a GA4 connector for Sync Injector, which uses website tags to capture vendor-specific, non-PII customer IDs. The system then matches them to profiles in GA4 and BigQuery. This enables more accurate tracking of anonymous individuals across platforms, devices, and sessions, and targeted messages using vendor-specific identifiers.
The Trade Desk CEO Jeff Green this week confirmed reports that The Trade Desk plans to launch a streaming TV OS to be named Ventura. The Trade Desk will not be getting into the CTV hardware business, but will partner with smart TV manufacturers and TV distributors to bring its software to their devices. Green believes that providers like Roku and Amazon Fire have a conflict of interest because they own content.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.