If you’re wondering why people go to such trouble to grab your data, this study from PrivacyAffairs found a complete set suitable for identity theft would be worth $1,285 on the dark Web. Don’t be too flattered: most of the value comes from $550 for a U.S. driver’s license and $550 for a European national ID card. Unless you have both, your personal details are probably worth less than $1,285, Dear Reader. Sorry.
Foxbook – I mean, Facebook – has paid few financial penalties for its defacto support of right-wing hate groups. But a one-month boycott organized by civil rights organizations has been gaining support among advertisers and agencies. The North Face, REI and Patagonia are suspending their ads while agencies including Dentsu 360i and Mediabrands Reprise are encouraging clients to follow suit.
And here’s one from Jamie in our Department of the Obvious. This Harvard Business Review report – actually a Webinar summary – reports that the biggest obstacle to becoming a data-driven company is the lack of a data-driven culture. Glad we straightened that out.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.