More than 80% of consumers say that it’s important that content surrounding advertising be appropriate, according to new research from Integral Ad Science (IAS). Seventy-five percent feel “less favorable” to brands that advertise on sites that spread misinformation. Some pretty big sites could come under a broad reading of spreading disinformation.
TikTok had previously allowed approved influencers and brands to tag certain products in videos to make them shoppable. It is now experimenting with a new technology that will automatically tag objects in videos. Users will be able to choose to find similar items in TikTok Shop.
Uncovered a breach? The US Security and Exchange Commission is expecting your call. Their new 96-hour-reporting-window regulation has gone into effect, and companies must take care to comply. This is designed to protect investor interests and in response to increased consumer expectations for quick action, accountability and transparency when breaches take place.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.