STT Global Data Centres’ India division, has recently unveiled its ambitious proposal to invest around Rs 2,000 crore (US$244 million) in the establishment of two state-of-the-art data centers at its current campus located in the Dighi area of Pune. The upcoming data centers will be constructed adjacent to the company’s operational data centers in Pune on a 5.4-acre property.
Google’s new policy will affect apps that offer loans directly, lead generators, and those who connect consumers with third-party lenders. Loan apps have to complete Google’s Personal Loan App Declaration for India and submit the necessary documentation. Google tightened its personal loans policy for apps on Play Store last month.
European fashion brand Bestseller has selected IBM Consulting for a large digital transformation project in its Indian business. Headquartered in Denmark, Bestseller is an internationally operating fashion retailer with almost 9,000 shops worldwide, mostly in Europe and Asia. In India, Bestseller has a footprint of around 400 brand outlets and a presence in over 1,200 shop-in-shops in external multi-brand stores throughout the country.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.