Finally, a bit of research. CRM software provider SuperOffice sent a two question email to 500 companies and monitored their reaction. It reports that 41% of companies never responded and the rest took an average of more than 15 hours to reply. Only 11% answered questions on the first try. A whopping 99% didn’t follow up to see if customers were satisfied with their answer. Not shocking but still sad.
Data Privacy Day came and went last week with little notice, but the May 2018 deadline for complying with the European Union’s General Data Protection Regulation (GDPR) is coming closer whether you’re paying attention or not.
Let’s finish with an announcement from AutoHook, which helps drive traffic to auto dealers. They’ve given other systems free API access to their offer and redemption data, in a not-so-subtle attempt to promote its use. They position this as “first official step towards unifying quality data to improve sales attribution metrics and validate marketing initiatives for both dealers and manufacturers”. More measurement.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.