Study: 85% Of Shoppers Are Influenced By Personalized Homepage Promotions But 70% Buy on Price

Okay, those were two boring items, so here’s a nice juicy survey. Kibo, an omnichannel commerce platform for B2B and B2C sellers, surveyed nearly 3,000 consumers in the U.S. and U.K. It found 85% are influenced by personalized home page recommendations, 92% by personalized shopping cart recommendations, and 74% expect store associates to be able to access their customer history when they visit a store after purchasing online. More evidence that all this data we’re assembling is really valuable, right? Yes indeed, although maybe I should add that only 4% said online shopping experience was the top factor they consider when making a purchase, compared with 70% who cited price. Useful reality check.

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B2C Marketing Automation Vendor Maropost Names Its Artificial Intelligence Engine Da Vinci

February 8, 2017

Maropost is a B2C marketing automation system that builds a unified customer database and orchestrates messages across email, mobile apps, and social channels. They have quietly assembled more than 300 mid-tier clients, mostly in ecommerce and media. The company just announced an artificial intelligence technology called Da Vinci, which does the usual artificial intelligence things: recommending content and picking the best email send time. They’re from Canada.

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Tru Optik and Kantar Millward Brown Partner to Measure OTT TV Ad Results

February 6, 2017

We might as well finish on the same theme. Tru Optik, which launched its own Marketing Cloud last month, announced a partnership with media research agency Kantar Millward Brown for sales attribution. Tru Optik captures data about viewers of Over the Top (OTT) television, which is programming you see over the Internet. The alliance will combine OTT ad exposures from Tru Optik with sales results gathered by Kantar to measure ad results.

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