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Study: Emotion Detection and Recognition Market Worth $36 Billion by 2021

MarketsandMarkets has a new report predicting that emotion detection and recognition technologies will grow nearly 40% per year, to reach $36 billion by 2021. Scope includes facial expressions, speech, voice, and bio-sensing (ECG, eye tracking, wearable, etc.). This is a major new data source for marketers and their CDP systems, not to mention AI systems in general.

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Criteo Automates Creation of Contextually-Optimized Personalized Ads

December 7, 2016

If having execution systems that can use improved customer data is one big obstacle to making CDPs valuable, another is being able to actually generate enough different content versions to take advantage of all that precise targeting. Criteo is stepping into that gap, at least for digital advertising, with an ad creation technology that automatically generates contextually-optimized personalized ads tailored to users’ real-time shopping behavior. The company says its tests showed up to 15% higher sales. Note that “up to”.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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