Subscriptions Take a Larger Share of Retail Sales: Zuora Study

The continued dominance of Google, Facebook and Amazon put many companies at their mercy. One solution is to lock in repeat sales via subscriptions. So it’s probably good news that Zuora’s latest Subscription Economy Index found that subscription sales grew five times faster than total retail sales over the past seven years. Take a look for information on churn rates, results by industry, and more.

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Just 14% of Firms Are Ready for California Privacy Act: TrustArc Survey

March 22, 2019

Most industry observers expected the California Consumer Privacy Act to be substantially weakened before it took effect in January 2020. That still may happen. But if that doesn’t, many firms may be in trouble: just 14% are currently complaint although 84% have begun the process, according to a survey from TrustArc.. One relevant benchmark: only 26% are now GDPR compliant, nearly one year after GDPR went into effect.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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