Subscriptions Take a Larger Share of Retail Sales: Zuora Study

The continued dominance of Google, Facebook and Amazon put many companies at their mercy. One solution is to lock in repeat sales via subscriptions. So it’s probably good news that Zuora’s latest Subscription Economy Index found that subscription sales grew five times faster than total retail sales over the past seven years. Take a look for information on churn rates, results by industry, and more.

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Just 14% of Firms Are Ready for California Privacy Act: TrustArc Survey

March 22, 2019

Most industry observers expected the California Consumer Privacy Act to be substantially weakened before it took effect in January 2020. That still may happen. But if that doesn’t, many firms may be in trouble: just 14% are currently complaint although 84% have begun the process, according to a survey from TrustArc.. One relevant benchmark: only 26% are now GDPR compliant, nearly one year after GDPR went into effect.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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