Successful B2B Marketers 77% More Likely to Have a CDP: Fortella Survey

Do you sometimes suspect that I read through huge surveys just to cherry-pick the answers about CDPs?  Guilty as charged.  Fortella asked B2B marketers several interesting questions but what caught my eye was that top-performing marketers were 77% more likely to use a CDP than average or underperforming marketers.  Actual rates were 39% and 22%, giving a blended rate of 27%.