SugarCRM has purchased Salesfusion, one of the few stand-alone marketing automation systems still, um, standing. In the past week alone, Acquia bought Mautic, Act-On Software expanded into new channels, and MailChimp launched its own marketing automation product. Marketing automation is still popular but more as a condiment than an entrée.
So, how was your weekend? Probably better than whoever at Salesforce deployed a script that gave full data access to everyone at companies with a Pardot installation. Salesforce accounts were offline for as much as 15 hours as the company cleaned up the mess.
Sisense also mashes together data without being a CDP. Their strength is empowering a wide range of users with data assembly, exploration and application building capabilities. They’ve just merged with Periscope Data, which targets data scientists and other experts. The combined firm will have an annual run rate over $100 million.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.