Sunday Sky Video Platform Sells Majority Stake for $100 Million+

When public markets pull back, private investors often step in to scoop up perceived bargains.  Private equity firm Clearhaven Partners just did that, spending something over $100 million for a majority stake in video creation and personalization platform SundaySky.  Sunday Sky just published a study showing how marketers struggle to create videos the old-fashioned way.

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Martech Funding Fell in Second Quarter: LUMA Report

July 12, 2022

Martech financing dropped substantially in the second quarter of 2022, according to this LUMA analysis.  The number of merger and acquisition transactions fell slightly compared with the previous quarter (41 vs 45) but deals over $100 million were down 50%.  Stock prices for public martech firms fell 35%, which is even worse than the 22% drop in NASDAQ as a whole. Lots of details and reference data here if you want it.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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