When public markets pull back, private investors often step in to scoop up perceived bargains. Private equity firm Clearhaven Partners just did that, spending something over $100 million for a majority stake in video creation and personalization platform SundaySky. Sunday Sky just published a study showing how marketers struggle to create videos the old-fashioned way.
Martech financing dropped substantially in the second quarter of 2022, according to this LUMA analysis. The number of merger and acquisition transactions fell slightly compared with the previous quarter (41 vs 45) but deals over $100 million were down 50%. Stock prices for public martech firms fell 35%, which is even worse than the 22% drop in NASDAQ as a whole. Lots of details and reference data here if you want it.
Don’t confuse a drop in martech funding with a drop in martech investment. Most studies show markets continue to invest at the same or higher levels as last year. For example, Gartner’s widely-cited CMO Spend survey found over-all marketing budgets rose sharply as a share of revenue and there was no meaningful change in the percentage spent on martech.
Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.