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Super.mx, an Insurtech Startup Based in Mexico City, Raises $7.2 Million in a Series A Round

Super.mx provides the emerging Latin American middle class with insurance that is easy to buy – it can be bought on a cell phone in minutes – and that pays quickly with no adjusters. It’s an MGA, or managing general agent, meaning they handle the entire user experience just like a direct-to-consumer carrier, but with the breadth of product choice offered by an aggregator. The company just raised a $7.2 million Series A from ALLVP Venture Capital, who are convinced that insurtech is the “next frontier” in financial inclusion in Latin America as digitization continues to increase.

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Domino’s Mexico Implemented Segment CDP Platform to Increase ROAS, Revenue and Incremental Orders Across All Ecommerce Channels

July 8, 2021

Domino’s needed to turn its focus to online delivery and build more engagement across its digital platforms, so they implemented Segment platform with a use case of cross-sell/upsell campaigns via personalized offers. They launched a series of Facebook and Google ads campaigns to influence customer conversion and retention and they were able to identify eight cohorts of customers and create personalized customer journeys for each based on behaviors. They increased campaign effectiveness, producing a 700% increase in ROAS (return on ad spend) and 65% decrease in CPA (cost per acquisition).

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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