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Super.mx, an Insurtech Startup Based in Mexico City, Raises $7.2 Million in a Series A Round

Super.mx provides the emerging Latin American middle class with insurance that is easy to buy – it can be bought on a cell phone in minutes – and that pays quickly with no adjusters. It’s an MGA, or managing general agent, meaning they handle the entire user experience just like a direct-to-consumer carrier, but with the breadth of product choice offered by an aggregator. The company just raised a $7.2 million Series A from ALLVP Venture Capital, who are convinced that insurtech is the “next frontier” in financial inclusion in Latin America as digitization continues to increase.

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Domino’s Mexico Implemented Segment CDP Platform to Increase ROAS, Revenue and Incremental Orders Across All Ecommerce Channels

July 8, 2021

Domino’s needed to turn its focus to online delivery and build more engagement across its digital platforms, so they implemented Segment platform with a use case of cross-sell/upsell campaigns via personalized offers. They launched a series of Facebook and Google ads campaigns to influence customer conversion and retention and they were able to identify eight cohorts of customers and create personalized customer journeys for each based on behaviors. They increased campaign effectiveness, producing a 700% increase in ROAS (return on ad spend) and 65% decrease in CPA (cost per acquisition).

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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