Agile development methods may reduce the chances of deploying a central customer database, according to a survey just released by the CDP Institute. But companies that combined agile methods with long term plans had more databases than companies that used either method by itself. Read the blog, download the report, and form your own opinions.
Marketers building a unified customers database need to take a structured approach, according to a survey report released today by the Customer Data Platform Institute.
Let’s look at empowerment from a different angle.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.