Customer experience involves more than just marketing. A survey from delivery technology vendor Convey found that 83% of retail supply chain professionals see customer experience as a company-wide goal and 67% said greater control of customer experience is crucial or very important in their own area of delivery. You won’t be surprised to learn that data is a key to success: nearly 72% said better access to information on in-transit shipments by consumer service, operations and logistics teams is crucial or very important. Shared access to customer data? Sounds like a job for a Customer Data Platform.