Survey Finds 63% of Respondents Have a CDP: Walker Sands and Chief Martech

Lots of interesting reports this week. PR agency Walker Sands and Chief Martec Scott Brinker issued their third annual State of Marketing Technology report, which is always full of useful information. Most interesting from a CDP perspective was a table showing 63% of responders said they have a CDP in place. Not likely but still a sign of how popular the term has become.