We had some interesting acquisitions last week. SurveyMonkey bought GetFeedback, a feedback collection app for Salesforce. That might sound redundant for a survey company but SurveyMonkey says it’s a strategic move to add enterprise clients.
4c.com is the Web site of a company that makes excellent bread crumbs, a tracking technology used by Hansel and Gretel. But today’s news is from another 4C, which tracks results of video advertising. They’ve just announced a Bring Your Own Data solution that lets advertisers load their own information into 4C reporting system. Their Web site us 4cinsights.com.
If you liked McDonald’s purchase of personalization vendor Dynamic Yield, then you’ll love Nike’s acquisition of Celect, which uses data science to help retailers optimize local inventory. It’s part of Nike’s growing direct-to-consumer business.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.