A survey of 1,200 marketing professionals finds them confidently raising investments in social media (66%), digital display/video (65%) and CTV (55%) ad spend. CTV beats generative AI by a nose as the most important consumer trend (56% to 55%). Notably, marketers are more likely to use AI for research and analysis than content generation.
Goodnight Moon. When Harry Met Sally. A Christmas Carol. Some stories never grow old. “Consumers will trade data for discounts” may not be as catchy as “God bless us, one and all,” but marketers still love to hear that personalization pays off. Read this survey from Lob and Comperemedia for the latest take on this timeless tale, told from a direct mail point of view.
Regulators from the Netherlands and France have announced they were fining Uber €290 million (~$324 million) for GDPR violation with drivers’ data that was transferred to the U.S. The data, which included locations, taxi licenses, payment details and in some cases even criminal and medical data, was relayed to servers in the United States.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.