India’s leading Live Commerce Mobile SaaS provider, SWIRL, is introducing enhanced Live & Interactive Video Shopping Experiences to the Indian market. It uses technology that is scalable, and adds a proprietary Interactive layer on top of video, using Text, Chat, WhatsApp, SMS, & Voice to make the entire experience close to real-life shopping.
Kitewheel is also a name you might not recognize, but, trust me, they’ve been doing sophisticated customer journey orchestration since forever. They were just bought by customer engagement vendor CSG, which got to know Kitewheel through several joint deployments.
CRMNEXT, the digital and customer experience platform for enterprise banks & financial service providers globally, announced $16M in Series B funding co-led by Avataar Ventures and Ascent Capital. Headquartered in India, CRMNEXT is currently servicing almost 100 large global enterprises in the banking and insurance space. Their customer base includes HDFC, SBI, Arab Bank, and Metlife.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.