Swrve Mobile Engagement System Adds Deeper Email Integration

Swrve loads data from mobile apps and uses it to drive messaging, run marketing campaigns, and feed other systems. It can import data from non-mobile sources, making it a proper Customer Data Platform, although that’s not its focus. The system can run email campaigns, which are delivered through integrations with marketing automation and email platforms. It has just enhanced its integration with Salesforce Marketing Cloud to allow greater personalization, launch customer journeys, use dynamic email templates, and more.

More News

Next Article

Marketers’ Interest Grows in Voice Assistants, Wanes in Wearables: Newbase Study

June 23, 2017

None of you read the studies we offered yesterday on consumer trends. Let’s see if you’re more interested in what marketers are thinking. We’ll start with this a poll from media agency Newbase. They compared marketers’ technology priorities in 2016 and 2017. Mobile devices topped the list in both years. Interest grew the most in voice assistants and artificial intelligence, and dropped the most in wearables, Internet of Things, and m-commerce. Remember Apple Watch?

CDPI Newsletter
Featured Article

Adobe Adds New Integrations for Real Time CDP

March 22, 2023

Adobe is running its Summit conference this week, which means lots of product announcements.  Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok.  They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.

CDPI Newsletter