None of you read the studies we offered yesterday on consumer trends. Let’s see if you’re more interested in what marketers are thinking. We’ll start with this a poll from media agency Newbase. They compared marketers’ technology priorities in 2016 and 2017. Mobile devices topped the list in both years. Interest grew the most in voice assistants and artificial intelligence, and dropped the most in wearables, Internet of Things, and m-commerce. Remember Apple Watch?

Speaking of research: a survey by integrated marketing agency Rakuten found that 33% of consumers use an ad blocker and 45% will abandon a Web site because of a bad experience. Popups and preroll video ads were most annoying, while coupons and emails were most useful. Consumers want better ad personalization too. Worth a look.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.