Swrve Mobile Engagement System Adds Deeper Email Integration
Swrve loads data from mobile apps and uses it to drive messaging, run marketing campaigns, and feed other systems. It can import data from non-mobile sources, making it a proper Customer Data Platform, although that’s not its focus. The system can run email campaigns, which are delivered through integrations with marketing automation and email platforms. It has just enhanced its integration with Salesforce Marketing Cloud to allow greater personalization, launch customer journeys, use dynamic email templates, and more.