Mobile marketing automation platform Swrve also raised its $25 million Series D from conventional sources. Swrve gathers mobile data through its own SDK and can connect to other sources. It also exposes the data to external systems. So we could call them a Customer Data Platform, even though they don’t.
Customer Data Platform vendor BlueConic has released a CDP readiness self-assessment tool. After answering four questions, respondents are told their company’s maturity level and given a list of use cases that are appropriate to their situation. Nice!
Finally there’s e-Spirit, a Web content management system that became an omni-channel “digital experience hub”. They just announced an “intelligent content engine” that creates personalized messages by first building a unified customer database and then generating audience segments and product and content recommendations as inputs.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.