Swrve Unveils New Conversation Functionality to Help Enterprise Apps Resonate With Mobile Users During the Holiday Season

Swrve, the leading mobile marketing cloud solution, has introduced updates to its Conversations feature to deliver businesses a communication platform specifically tailored for mobile audiences. With this update, mobile marketers can create messages that resonate during the crowded holiday season. Conversations enable mobile marketers to create and deliver rich, in app communications in real time that include photos, videos, surveys, promotions, announcements and more to app users. Campaigns are driven by the individual customer’s behavior and preferences, creating a personalized two-way interaction that draws consumers in, rather than alienating them with generic blasts.