InfoSum is a data clean room provider first and foremost.  They’ve just announced a deal to integrate their technology with Omnicom Group’s Omni marketing orchestration and analytics platform.  This will let Omnicom clients to combine their own first party data with data from Omnicom and other sources, without actually sharing the data itself.

Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.