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Syncari and Merge Raise Funds for Data Integration

Finally, some funding news. Syncari has raised a $17.3 million Series A for its no-code data automation platform, whose superpower is to transform data from different systems into a common structure, so it can be easily shared. And Merge has raised a $4.5 million seed round for its API that lets B2B companies extract data from human resources, payroll, and accounting platforms. Neither system stores the data outside the original sources, so we’re clearly outside CDP territory.

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Any Way You Slice It, Most Apple Users Choose Not To Be Tracked

May 21, 2021
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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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