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Syncsort Purchased by Centerbridge Partners from Clearlake

Private investment firm Centerbridge Partners has purchased enterprise data management vendor Syncsort, which itself purchased data quality and identity management vendor Trillium in late 2016. The $1.26 billion transaction also includes disaster recovery expert Vision Solutions, which will be merged into Syncsort. Both firms had been owned by the Clearlake investment group. This continues the pattern of private investors buying and consolidating martech-related firms. Maybe this is the way the boom ends.

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Gravity4 Introduces AI-Based Digital Marketing Optimizer

July 7, 2017

Let’s catch up with news about AI in programmatic advertising.  Starting with a company the cutest name, Gravity4 has launched Mona Lisa, a digital assistant that forecasts which programmatic media channels will yield the best results.  She’s one smart lady, doing automated lookalike modeling, lead scoring, collaborative filtering, classification, regression, decision trees, recommendation engines, clustering, topic modeling and sequential pattern mining on data from 19 countries.  Gravity4 assembles customer data from social, CRM, email, mobile, and advertising apps based on at least fifteen acquisitions since 2014.

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ScopeMedia Offers Fashion Search App to Complete Outfits in Matching Style

July 5, 2017

Here’s another modern miracle: ScopeMedia has launched ScopeStyle, a “visual fashion discovery platform” that not only searches the Web for products similar to a photo you upload, but also finds complementary items to complete the outfit based on your style preferences. If you think about what’s required, it’s an awesomely impressive achievement for artificial intelligence. On the other hand, many of us have parents, friends, or spouses who offer similar critiques for free.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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