Let’s catch up with news about AI in programmatic advertising.  Starting with a company the cutest name, Gravity4 has launched Mona Lisa, a digital assistant that forecasts which programmatic media channels will yield the best results.  She’s one smart lady, doing automated lookalike modeling, lead scoring, collaborative filtering, classification, regression, decision trees, recommendation engines, clustering, topic modeling and sequential pattern mining on data from 19 countries.  Gravity4 assembles customer data from social, CRM, email, mobile, and advertising apps based on at least fifteen acquisitions since 2014.

Here’s another modern miracle: ScopeMedia has launched ScopeStyle, a “visual fashion discovery platform” that not only searches the Web for products similar to a photo you upload, but also finds complementary items to complete the outfit based on your style preferences. If you think about what’s required, it’s an awesomely impressive achievement for artificial intelligence. On the other hand, many of us have parents, friends, or spouses who offer similar critiques for free.

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.