You may have noticed that social media trends appear faster than u cn rd ths. It’s easy enough to find rising keywords, but mapping them to broader topics has traditionally required slow-paced human effort. Social listening platform Synthesio is speeding that up with Topic Modeling, which uses AI to assign conversations to new categories as they emerge.
Voice assistants are another new shopping channel. Or maybe not so new: Vixen Labs reports that nearly half (48%) of U.S. consumers have made a purchase through a voice device, and even more use it for other tasks such as searching for information or tracking a shipment. Fun fact: people in the U.S. are twice as likely to be comfortable using voice in public as people in Germany.
Verve Group, which has assembled a herd of mostly-mobile ad buying and selling tools, has added self-service mobile ad buying platform Dataseat to its flock. Like other Verve properties, Dataseat specializes in placing ads without relying on customer or device identifiers that are rapidly vanishing due to privacy improvements. Dataseat’s approach uses contextual signals to optimize campaigns.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.