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Sysomos Adds Prescriptive Analytics Across All Social Channels

Social marketing platform Sysomos has added artificial intelligence-based prescriptive insights to its platform, finding trends in real time and suggesting relevant content to publish. The platform integrates data from earned, owned and paid social channels. This is still treating social as a silo, but at least it’s one big silo for all of social.

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70% of Americans Regularly Binge Watch TV Shows: Infographic from @KoeppelDirect

April 7, 2017

It’s Friday and I’m sure you have uplifting activities planned for the weekend: hiking in the Great Outdoors, visiting a science museum, building homes for the homeless, that sort of thing. What, your actual plan is to binge watch Westworld? For better or worse, you’re not alone: 70% of Americans do that at least once a month, according to this unusually interesting infographic on the trends in TV advertising. Lots of fun facts for marketing data geeks. From direct response agency Koeppel Direct.

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Celebros Expands Beyond Site Search to Predictive Personalization

April 5, 2017

But wait, there’s more. Site search vendor Celebros now also offers individual-level Web site personalization, based on its semantic site search predictions. As the company says, it’s “the obvious next step after natural language site search”. Natural language processing is definitely a type of artificial intelligence, although Celebros doesn’t use the term. Apparently they didn’t get the memo. Ay-yi-yi indeed. (Fun fact: I couldn’t find a search function on Celebros’ own Web site.)

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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