Less impressive is news that a data breach at T-Mobile has exposed personal data on 2.3 million customers, including names, Zip codes, phone numbers, email addresses, and account numbers. You’ll recall that T-Mobile generated positive news recently by promising that customer services calls would be answered by real people. Sic transit gloria mundi, amirite?
Here’s a fiendish little test, Dear Reader. I know you’ll read even trivial news about the likes of Salesforce and Adobe, but does that curiosity extend to serious-but-unflashy companies like Informatica? They’ve just announced a slew of enhancements to their master data management, cloud data integration, and data privacy products. It’s all directly relevant to customer data management, so you should be interested. Then again, it’s Informatica.
More bad news for Facebook: while consumers list Amazon, Apple, Google, and Microsoft in the top ten most ethical companies, Facebook doesn’t appear in the top twenty. This from brand research agency Morning Consult, in a report with much advice about businesses taking social and political positions. Mostly they suggest you don’t.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.