T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.
In-game advertising continues to grow. Roblox has made its self-serve Ad Manager available to all customers. Ads can be sorted by genre targeting, brand suitability and audience estimator. This comes days after Walmart’s announcement that it will allow users to browse and purchase physical goods within Roblox’s virtual spaces.
Eight newspapers including the Chicago Tribune and the New York Daily News have brought a lawsuit against OpenAI for allegedly taking “millions” of articles without permission or payment to train their large language models. The plaintiffs are asking for damages and also the destruction of LLMs trained on their work. So much for yesterday’s Financial Times news suggesting publishers and OpenAI could get along.
Nearly half (49%) of TV viewing occurs outside of broadcast and channels, according to Nielsen Media Distributor Gauge, a just-launched solution that aggregates total TV consumption across broadcast, cable and streaming by media company. It’s more evidence, if needed, of the growing importance of non-traditional video consumption and of Nielsen’s effort to maintain its position in TV measurement despite the changes.