Taboola recommends content to Web site visitors and Commerce Sciences gives visitors personalized and optimized Web experiences. It’s a perfect match! The combination will make it easier for publishers to deliver recommended content in the most effective formats. What’s interesting here is that Commerce Sciences adjusts treatments based on situational factors such as time of day and location.
Customer data solutions and enterprise tag management specialist Tealium has raised $35m, for use in accelerating product integrations with mobile, …
Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike. Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else. Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed. It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.
Fraud accounts for 22% of online ad spend, according to this Juniper Research study, even higher than the 15% the ANA estimated is spent on “made for advertising” websites (bear in mind the two figures are measuring different things). Also bear in mind that ad buyers don’t really seem to care: Ascend2 found ad fraud ranked dead last in their list of concerns, cited by 16%. The top two concerns were finding the right audience (41%) and measuring ROI (38%).