Taboola recommends content to Web site visitors and Commerce Sciences gives visitors personalized and optimized Web experiences. It’s a perfect match! The combination will make it easier for publishers to deliver recommended content in the most effective formats. What’s interesting here is that Commerce Sciences adjusts treatments based on situational factors such as time of day and location.
Customer data solutions and enterprise tag management specialist Tealium has raised $35m, for use in accelerating product integrations with mobile, …
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.
Break out those disco tapes: media mix modeling is cool again. The latest entrant is FutureSight.online, which has just released a version aimed at mid-market brands with mid-market budgets. The advantage of the technique is it works without third-party cookies or any other individual-level data.