Content recommendation vendor Taboola announced a partnership with LiveIntent, which embeds advertising within email newsletters. The alliance will allow more personalized selection of the content that LiveIntent delivers to each user. LiveIntent relies on users to log in to identify themselves. It serves 160 million unique people each month in three billion email newsletters from 1,600 U.S. publishers.
You’ve had a busy week and are looking forward to some relaxation, right? Let’s start the weekend early with some fun tech stuff. First up is Clarifai, which uses artificial intelligence to tag images in photos and videos. They recently added more than 100 fashion-related concepts and more than 10,000 recognized celebrities. Tagging makes it easier to relate content consumption to viewer interests, explained Captain Obvious.
We’ve now looked at things from IT and marketer perspectives, so let’s finish with the customer herself.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.