Taboola Partners with LiveIntent to Personalize Content Recommendations in Email Newsletters

Content recommendation vendor Taboola announced a partnership with LiveIntent, which embeds advertising within email newsletters. The alliance will allow more personalized selection of the content that LiveIntent delivers to each user. LiveIntent relies on users to log in to identify themselves. It serves 160 million unique people each month in three billion email newsletters from 1,600 U.S. publishers.