YAAP, a specialized influencer marketing company based in Dubai, has has teamed up with data-driven social intelligence platform Tagger Media in a deal that marks the latter’s entry into the Middle East market. Tagger already has 17 offices on six continents and its arrival in the Middle East is part of a global expansion strategy.
Salesforce’s customer relationship management solutions are empowering AlMalki Group, a Saudi-based family-owned business, which specializes in the luxury retail and distribution market, to digitally transform the GCC’s $29 billion e-commerce market.
Personalization engine Movable Ink has dipped its toe into CDP waters with Universal Data Activation, an option that assembles data from all sources and makes it available for personalization. No mention of identity matching or sharing the profiles with other systems, so it’s probably not a proper CDP. But they are scratching the same itch.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.