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Tagove Chat System Offers CRM as Add-On

Tagove offers tools for video, voice, and text chat along with related features such as screen sharing and co-browsing. It has just added an integrated CRM to store conversation results and do other CRMish things like lead management, task creation, and outbound emails. It seems like buying a car from your windshield wiper manufacturer. Is CRM really that much of a commodity?

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Lack of Trust Stalls Sharing Economy: Maru/Matchbox Study

May 22, 2017

Pretty much every presentation on marketing technology now starts with rising customer expectations for personalization. Fair enough, but what else is on their minds? Maru/Matchbox, whose business is customer marketing insights, finds that trust is eroding in pretty much everything (yeah, we knew that) and one result is stalled growth in the sharing economy (that one is news to me). Back in unsurprising territory: Millennials participate much more in the sharing economy than their elders.

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Melissa Adds Cloud-Based Matching Service

May 18, 2017

Campaign management is worthless without good customer data, right? A Customer Data Platform is generally the best approach, but if all you want is a simple deduplication tool, you’ll be happy to know that Melissa has made its venerable MatchUp matching system available as a cloud service. Melissa announced a more comprehensive offering last month, incorporating Pentaho data integration tools. But it’s still pretty much a do-it-yourself project.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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