Talend, a global leader in data integration and data integrity, today announced the opening of its newest regional cloud data infrastructure in Australia to support Talend’s expansion and growth in the Asia Pacific.
MediaMath, the first global independent adtech company with a local presence in India, announced a collaboration with Airtel, India’s premier communications solutions provider. Airtel recently launched Airtel Ads – a solution that allows brands to curate consent-based and privacy-safe campaigns to one of the biggest pools of quality customers in India. Airtel has over 200 monthly active users (MAUs) across its digital platforms. In addition to providing access to deep consumer insights, Airtel will facilitate access to advertising inventory, working in tandem with MediaMath to ensure end-customer relevance.
Forward looking retailers are evolving their in-store digital capabilities to create smarter stores and cater to this demand shift by automating store occupancy and monitoring social distancing compliance.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.