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Talend Survey: IT Managers More Worried About Data Breaches Than Unified Customer View

Data management tool vendor Talend surveyed IT managers and consumers. Contradictions here too: 63% of IT respondents said understanding customers was their top priority, but 70% said IT would be penalized for a data breach while just 38% said IT would be penalized for a failed customer data project. Consumers come across as just plain flaky: 4% said they currently own a self-driving car, 37% said they’re concerned about being spied on by connected devices, and 67% claimed they always change default passwords. Biggest fantasy of all: 61% said brands already understand and cater to their needs.

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Deloitte Digital Buys Web Decisions to Expand Customer Management Skills

May 3, 2017

One of the trends we keep an eye on is tech consultancies adding expertise in data-driven marketing. Deloitte has connected another dot by purchasing the assets of Web Decisions, a Greensboro, NC-based firm providing data management and marketing services. It will enhance Deloitte Digital’s “Customer Experience Value” offering, cleverly abbreviated as CXv, which Deloitte describes as “a new model for a new age – a creative digital consultancy.” I’m excited.

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Marketing Reporting Vendor TapClicks Buys Raven Tools

May 1, 2017

TapClicks offers reporting, visualization, and workflow for marketers and agencies. It has more than 100 prebuilt connectors to advertising, messaging, social, and other systems. The company just bought Raven Tools, another marketing reporting vendor with a tighter focus on digital marketing, site auditing tools for search engine optimization, and a base among smaller clients. TapClicks will keep the Raven Tools brand.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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