Talend Survey: IT Managers More Worried About Data Breaches Than Unified Customer View
Data management tool vendor Talend surveyed IT managers and consumers. Contradictions here too: 63% of IT respondents said understanding customers was their top priority, but 70% said IT would be penalized for a data breach while just 38% said IT would be penalized for a failed customer data project. Consumers come across as just plain flaky: 4% said they currently own a self-driving car, 37% said they’re concerned about being spied on by connected devices, and 67% claimed they always change default passwords. Biggest fantasy of all: 61% said brands already understand and cater to their needs.