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Talking Prescription Drug Labels Are Here

And lest you conclude that Big Tech is entirely evil, here’s news of talking prescription drug labels to help the visually impaired – in multiple languages, no less.  Let that warm your heart a bit, Dear Reader, and accept our best wishes for the holidays and New Year.

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CDP Use Lags Master Data, CRM, and Spreadsheets: D&B Report

December 23, 2021

We have a few holiday surprises for you today, Dear Reader. This Dun & Bradstreet report finds that just 12% of companies have built their consolidated customer view in a CDP, compared with master data management and CRM, both at 22%; data warehouse for 15%; and data lakes for 11%. Even the lowly spreadsheet clocked in at 15%. More than half (59%) have a multi-vendor sales and marketing tech stack, while 41% base it on a single vendor. Lots more here.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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