Cross-channel programmatic campaign platform Amobee has acquired the assets of bankrupt Videology, which optimizes ad spend across digital video and TV channels. Amobee runs people-centric campaigns across those channels plus social, mobile, and display. The deal reflects continued consolidation in the ad tech industry.

Voice search isn’t the technology of the future because it’s already here: 27% of respondents to this Global Web Index survey said they use voice search on mobile each month. Mobile payment usage has grown from 26% in 2016 to 37% in 2018. The study found that different drivers for brand discovery, purchase decisions, and brand advocacy. Much food for thought.

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).