Tamr Raises $18 Million for Data Unification
It’s been a good week for data unification. Tamr, which applies AI to unify data from separate sources, announced an $18 million funding round. This brings total funding to $59.2 million
It’s been a good week for data unification. Tamr, which applies AI to unify data from separate sources, announced an $18 million funding round. This brings total funding to $59.2 million
Cross-channel programmatic campaign platform Amobee has acquired the assets of bankrupt Videology, which optimizes ad spend across digital video and TV channels. Amobee runs people-centric campaigns across those channels plus social, mobile, and display. The deal reflects continued consolidation in the ad tech industry.
Voice search isn’t the technology of the future because it’s already here: 27% of respondents to this Global Web Index survey said they use voice search on mobile each month. Mobile payment usage has grown from 26% in 2016 to 37% in 2018. The study found that different drivers for brand discovery, purchase decisions, and brand advocacy. Much food for thought.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.