Tapad Device Graph Added to Snowflake Data Marketplace

Identity resolution vendor Tapad has added its cross-device graph to the Snowflake Data Marketplace. The significance here is making it easier for Snowflake-based CDPs to build unified customer profiles without creating their own identity management features.

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Okta Launches No-Code Identity Automation

October 8, 2020

Many proposed replacements for third party cookies rely on Web site visitors logging in during their visits. This means marketers will have to pay more attention to companies like Okta, whose strength is the sort of identity management traditionally associated with logging in employees and other computer system users. Okta had several announcements today, including a Salesforce partnership for, new SDK for biometric-based, passwordless authentication, and no-code option to build identity management workflows. The rise of no-code also reflects the rejection of expertise.

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