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TapClicks Continues Its Acquisition Spree with AdStage Deal

Ad management platform TapClicks has purchased paid search analytics vendor AdStage. The deal is TapClicks’ fourth acquisition in the past year, part of a strategy to become a unified marketing platform. Whatever that is.

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Business Rose at 94% of Companies Investing in Data Quality: Dun & Bradstreet Study

April 27, 2020

Sales and marketing results improved at 94% of companies that increased their data quality investment and fell at 74% of those that didn’t, according to this Dun & Bradstreet study. Quality had its greatest impact on basics including sales prospecting and closing, insights, and campaign execution, and the least on advanced goals including personalization, online/offline alignment, and Account Based Marketing. Bear that in mind when you’re justifying your next quality investment.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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