TapClicks automates data flows for marketers and media companies, simplifying order entry, workflow, and analytics. It’s not a CDP but does address some related needs. They just raised $10 million, bringing total funding to $29 million.
It’s Friday, so let’s just sneak in some bad news while you’re not paying much attention. We’ll start with a study from location intelligence company Location Sciences, which found that up to 65% of location-based ad spend is mistargeted. More precisely, 29% of the ads are delivered outside the target area while 36% rely on IP address, which is not accurate. Oh, and 36% of top GPS-enabled apps display location fraud.
Retailers may be realizing that personalization isn’t as powerful as conventional wisdom suggests. OneMarket found the most common use for customer identity systems is to verify eligibility for targeted discounts, while personalized product recommendations ranked last. A surprisingly high 29% said they could tie ad impressions to subsequent behavior in physical, Web, and mobile apps. Much more here on the topic.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.