Indian digital payment apps, such as Google Pay, PhonePe, Amazon Pay and Paytm, may soon have India’s Tata Group as a brand-new competitor in a century-old conglomerate that virtually chronicled India’s journey into industrial adulthood.
Leading technologists, investors and CXOs, at the 1st India Israel Deep Tech Summit echoed the significance of Deep Tech in optimizing technology to drive innovation among Indian businesses. The maiden edition was organized by the Confederation of Indian Industry (CII) and the Embassy of Israel in India with Israeli Deep-Tech SaaS consultant Onnivation as a Knowledge Partner.
This global report looks at consumer attitudes and trends in personalisation, privacy, messaging, advertising and brand loyalty based on survey insights. The report details consumer preferences including: What they expect from the brands; The channels and formats they prefer to communicate; The type of data they’re willing to share; and the terms under which they’re willing to share it.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.