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Tealium Achieves SOC 2 Type II Data Security Certification

You haven’t been very interested in surveys this week, so let’s switch to product news. CDP vendor Tealium has received SOC 2 Type II certification for its data security practices, which means its internal controls have been independently audited and meet established standards. Many security-conscious organizations require SOC 2 certification by their suppliers.

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Winning Retailers Focus on Customer Engagement: RSR Research

December 4, 2017

You weren’t that interested last week in many of the surveys we covered. But I’ll try again today with a few that I find exceptionally useful. First comes from RSR Research and takes a close look at customer engagement strategies and technologies for retailers. It provides lots of details and especially interesting comparison between responses of successful and not-so-successful companies. Spoiler alert: winners for on customer engagement; laggards focus on financial metrics.

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Cross-Channel Messaging Really Works: Braze Study

November 30, 2017

But really effective marketing is cross-channel anyway, right? A survey from cross-channel personalization vendor Braze (formerly AppBoy), found that mobile app customers who received only email messages showed a 45% increase in engagement (vs customers sent no messages), but customers who received email, push and in-app messages showed a 543% increase. (Okay, this item doesn’t really relate to the previous two. I do the best I can.)

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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