Tealium Adds New Integration Features

Tealium’s latest update is aimed at strengthening its position as a data-focused CDP.  New features include no-code data integration workflows, lookup tables outside of customer profiles, data synchronization with other systems, and real-time transformations on incoming data streams.  The company also has new connectors for conversion APIs from Facebook, Google, Twitter, and others, and for messaging systems including Braze and Airship.