Raise your hand if you’ve started to eat chocolate chips straight from the bag. I thought so. Here’s the CDP newsletter equivalent of comfort food: a study from ecommerce platform Kibo finds that personalization works just great and more works even better. “Retailers with a marketing-led cross channel personalization strategy are most likely to earn ROI of 400% or more.” Yum.

Marketing technology vendor AdRoll hasn’t raised money but they did launch a suite of marketing tools including email, product recommendations, and cross-channel measurement. Yes, they still do digital advertising and retargeting. Target market is direct-to-consumer companies. Pricing starts at free.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.