CDP Tealium has announced new solutions to promote agile, real-time customer engagement. Tealium Moments will collect, process and activate first-party and zero-party customer data in real time. Other new solutions include Tealium for AI — delivering consented data for use in AI models — and Tealium Consent Orchestration to streamline the collection of consented data.
Pega, the AI-powered low code CRM platform has announced the launch of Gen AI Knowledge Buddy. Buddy will be able to draw on content scattered across many enterprise siloes to respond to natural language prompts. It will also be possible to create custom Buddies, specifically for marketing, sales and service use cases.
Google’s Gemini large language model has been deployed for U.S. and U.K. advertisers to help them build better Search campaigns through a conversational workflow. A pilot with selected advertisers showed them able to improve campaign results with less effort, Google said. The news comes against a backdrop of concern that AI-powered conversational responses (the Search Generative Experience) will lead to fewer clicks on links to websites.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.