Tealium has expanded its integrations with Conversion APIs for Meta, Google, Snap, TikoTok, and others. The new capabilities will make it easier to measure advertising results. This is part of a larger trend to build ad audiences in CDPs as DMPs fade from the scene.
ZoomAgri, a global Argentine agricultural technology company that uses AI and machine learning for grain variety recognition, has just raised US$9 million in an investment round Investment in agtech in Latin America represents 5% of global investment and the region is one of the most important agricultural markets in the world. Supporting a sector that is growing and increasingly leaning towards the integration of new technologies can be a spicy offer for venture capital.
Bloomreach Engagement is now available in the Shopify App Store. Engagement lets Shopify merchants combine data from Shopify and other sources to create unified profiles, and then develop marketing campaigns based on those profiles.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.