Tealium has announced a new consent management framework that creates tighter integration between consent capture and data usage. Other enhancements include an ecosystem of identity third party identity solutions and no-code event data collection. The new ecosystem is in place now while the other features are available for early access on a limited basis.
TikTok continues to expand its advertising business, most recently with a pay-per-actual-view ad unit called Focused View. Clients are only charged if an ad is watched for six seconds or there’s a different interaction within that period. Separately: industry observers were agog this week at reports that TikTok is planning fulfillment centers to support its e-commerce ambitions.
You may not have noticed a shortage of tools to send bulk emails, but the good people at Software Design Team did. They’ve plugged the gap with GMerge, which enables Gmail and Google Workspace users to send personalized mass emails to Gmail addresses. It’s aimed at small businesses and includes a number of features that make it less obvious to Google that a mass emailing is being sent.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.