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Tealium Integrates Merkle Merkury for Identity Resolution

It’s not exactly news when a CDP vendor integrates with an identity resolution platform, since it happens all the time.  But we did report last week when Salesforce announced a dozen or so new integrations for its CDP via AppExchage.  So let’s be fair and note that Tealium announced an integration with Merkle’s Merkury cookieless identity resolution and data enhancement product.

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Immuta Raises $100 Million for Privacy-Safe Data Access

June 14, 2022

Privacy tech is a fast-growing industry, as well as an increasingly important use case for CDPs. So it was a shock yesterday to see OneTrust lay off nearly 1,000 people – one-quarter of its staff – despite $926 million total funding. Let’s balance that with last week’s news that Immuta, which helps companies enforce complex data access policies, raised a $100 million Series E, bringing its total raise to $258 million.

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Blockgraph and Fullthrottle Connect TV Audiences with First-Party Data

June 14, 2022

Blockgraph is another cookieless identity resolution vendor.  It has an intriguing backstory as a Comcast spin-off now jointly owned with Charter and Paramount, and enabling privacy-safe data sharing and TV ad targeting.  Blockgraph just partnered with FullThrottle, which collects first-party data for its clients.  FullThrottle clients will map their data to Blockgraph households for ad targeting and measurement.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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