Tealium Integrates Merkle Merkury for Identity Resolution

It’s not exactly news when a CDP vendor integrates with an identity resolution platform, since it happens all the time.  But we did report last week when Salesforce announced a dozen or so new integrations for its CDP via AppExchage.  So let’s be fair and note that Tealium announced an integration with Merkle’s Merkury cookieless identity resolution and data enhancement product.