CDP Tealium has announced an integration with MCP (Model Context Protocol), a standard developed by Anthropic. MCP solves the critical problem of connecting AI agents and models to data sources. Via its Moments API, Tealium will now be able to send consented, real-time data directly to AI platforms and agents to accelerate data-based customer engagement.
GenAI isn’t the only technology that arouses mixed emotions. Blueshift found that 53% of marketers report their current martech stack frequently (28%) or sometimes (26%) over-complicates cross-channel execution, and just 25% have definitely seen improved results from personalized product or content recommendations. On the other hand, a solid 89% agree that real time customer profiles play a key role in personalized engagement strategies.
Video hosting and distribution platform Vimeo will now allow creators to quickly launch their own video streaming services (no coding required). Creators can deploy membership options including access to live streaming and merchandise, as well as analytics and AI-automated translation services. It’s an intriguing example of what might be a trend: infrastructure platforms morphing into marketing systems.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.