Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.
The Children’s Advertising Review Unit (CARU) of the US Better Business Bureau (BBB) has issued a compliance warning on using AI in ads and when collecting data on children. They highlighted key areas of concern, including AI-generated deep-fakes, product descriptions that use enhanced AI, and use of avatars and simulated influencers that can mislead children.
Screenverse’s mission is to bring programmatic to the digital out-of-home market where, just as with traditional billboards, much inventory is still sold directly. Although $2.9 billion was spent on DOOH in 2023, only about half a billion was programmatic. A Series A round of $10.5 million will help Screenverse in its mission.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.