CDP Tealium is partnering with Data Axle to help marketers in the automotive industry better use their customer data. Data Axle will feed its deterministic identity graph into Tealium to provide real-time customer insights. Industry-specific solutions and partnerships are increasingly common for CDPs.
Peec AI has raised a $21 million Series A, bringing total funding to $29 million for its “proprietary data pipeline” that tracks sentiment, visibility, and ranking for generative engine optimization (GEO). It says it’s adding about 300 new customers a month. The numbers show this is an important issue in marketing today.
Alembic has raised a $145 million Series B to provide causal AI for enterprises. Causal AI shows cause-and-effect to make inferences. Alembic describes its engine as “creat[ing] a compounding data flywheel” that leads to better strategies.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.